What is Reporting and Analysis?
Reporting and analysis refers to data-driven studies conducted by a brand to evaluate its performance in a particular area (industry, social media, print media, etc.) or to determine its position against its competitors. These studies help brands create more realistic and result-oriented strategic plans.
The reporting and analysis process consists of two pillars:
- Reporting: Collecting statistical information about the brand's performance and transferring it to the relevant departments in the form of tables, graphs or text.
- Analysis: Interpretation and interpretation of the data transferred in reporting through various methods, including trends, correlations and indicators.
Why Do You Need Reporting and Analysis?
Reporting and analysis studies are critical in evaluating a brand's business strategies, measuring its performance, identifying strengths and weaknesses, and determining how close it is to its targets. Reporting process;
- Helps you get to know your brand better in the light of concrete data
- Provides statistical data on the demands of your target audience and potential customers
- Regularly shows the number of interactions of your brand on social media
- Compiles the references, views, and positive or negative comments your brand receives in visual, print, and digital media
- Collects, quantifies, and documents customer feedback
- Documents financial inputs and outputs.
And analysis process, by evaluating all this reporting with certain methods;
- Helps you build better market insight,
- Allows you to get to know your customers and target audience in more detail,
- Enables you to evaluate your brand's social media and press performance in line with your marketing strategy,
- Enables you to identify what your brand needs to be more effective on social media and in print, visual and digital media,
- Helps you use your budget more efficiently.
What Does Reporting and Analysis Include?
Reporting and analysis is driven by a multitude of metrics to evaluate and improve a brand's business strategies. Reporting involves the preparation of documents covering financial health, sales performance, customer satisfaction and other critical metrics. Analysis provides in-depth analysis and interpretation of the data in these reports. The reporting and analysis process includes the following elements:
- Financial Reporting and Analysis: Reporting and analyzing the financial performance of the brand,
- Target Audience Analysis: Identifying the target audience of the brand and determining the characteristics of this audience,
- Interaction Analysis: Reporting and analyzing the interaction performance of the brand on social media platforms,
- Media Presence Analysis: Reporting and analyzing the brand's presence in conventional and digital media channels.
Strengthen Your Brand with 2gether Social Reporting and Analysis Services
For brands, reporting and analysis is the first step to becoming stronger in their industry and in the digital world. Thanks to high-quality reporting and analysis based on real and up-to-date data, brands get to know their target audience better, recognize the strengths and weaknesses of themselves and their competitors, and increase their brand strength by shaping their work accordingly.
With 2gether Social's reporting and analysis service, you can develop the right strategies to strengthen your brand.
What Does 2gether Social Offer to Your Brand?
2gether Social offers the most accurate reporting and analysis for your brand with its professional staff and innovative digital solutions, especially in the field of data analysis. By working with 2gether Social, you can access concrete data about your brand, discover ways to use your budget more efficiently, and get to know your target audience better.
Access real data
Today, especially with digitalization, enormous amounts of data are being generated. This has given rise to the concept of big data. Therefore, it has become very important for brands to sort out the necessary and unnecessary data and to access the most up-to-date and accurate data. 2gether Social, with its digital tools, allows you to make analyses based on real and up-to-date data.
Optimize your budget efficiently
Accurate reporting and analysis help you direct your budget to more efficient areas. In addition to the reporting and analysis service it provides, 2gether Social also provides consultancy services to help you make the most effective campaigns and brand-strengthening activities with your existing budget.
Get to know your target audience
From brand positioning to social media marketing, it is very, very important to know your target audience in every field. 2gether Social, with its team of experts, helps you analyze in detail who your brand appeals to and the behaviors, trends and interests of the segment it appeals to.