What Is Influencer Discovery?
Influencer discovery is the service of identifying potential social media influencers who can work with brands and evaluating them within the framework of the brand's goals, campaign strategy, target audience, product portfolio, and campaign budget. The main purpose of this service is to create unique, effective, and beneficial influencer collaborations by finding influencers that are compatible with the brand's values and goals.
By conducting influencer discovery on behalf of your brand, you can take the first step toward reaching a wider and more targeted audience. Today, there are many influencers who are credible, have hundreds of thousands or millions of followers, and produce quality content. The way to connect your brand with these influencers is to make the right influencer discovery.
Influencer discovery also acts as a filter, allowing you to select the most suitable ones for your brand, product, service, or campaign among the countless Internet influencers. This way, you don't waste your energy and budget on collaborations that won't be beneficial enough for your brand.
Why Do You Need Influencer Discovery?
If you have a brand and want to increase its visibility, enhance its prestige, or get a product in front of the right audience, you need influencer discovery services.
Today, many companies and brands are looking for ways to become permanent and create truly effective campaigns in the Internet world, where it is easy to become popular and disappear quickly. Influencer collaboration is one of the core marketing strategies for most brands. However, influencer discovery should be the foundation of this strategy. This way, the right influencer collaborations can be established and
- Create a more effective campaign for the brand's target audience (product, service, etc.),
- By selecting influencers who are effective with the target audience, more efficient, realistic and lasting results are achieved,
- A more reliable marketing message is provided by selecting influencers who are compatible with the brand's values,
- It is possible to optimize the marketing budget and maximize the return of the campaign.
What Does Influencer Discovery Include?
2gether Social offers brands influencer discovery services with its team of experts and digital solutions. This service includes target analysis, social media analysis, influencer research and filtering, and budget management.
Influencer discovery starts with an analysis of the brand's strategic goals. It then analyzes the user base, influencers, and trends of social media platforms to determine how to adapt the brand's goals to different social media platforms. Based on these findings, influencers recommended for collaboration are listed and an influencer collaboration strategy is developed to efficiently utilize the budget.
2get Social's team of experts ensures that this entire discovery process is flawless, keeping both the brand and the influencer informed at every stage.
Reach the Right Influencers with 2gether Social Influencer Discovery
Let 2gether Social help you manage your social media campaigns professionally, organize more effective influencer campaigns, and identify the right influencers for your brand!
With its team of experts and digital tools, 2gether Social identifies the most popular influencers that match your brand's identity. It supports its influencer discovery with actual data and offers you the possibility to work with dozens of different influencers, each of them compatible with your brand.
What Does 2gether Social Offer Your Brand?
2gether Social enables you to establish the right influencer collaborations for your brand with its professional team of experts and innovative digital solutions. With influencer discovery service, you can select from the most suitable influencers for your brand, increase your brand awareness, reach your target audience directly and create unique campaigns.
Work with influencers who match your brand
Every brand has a different identity, goals, audience, and way of working. Likewise, influencers appeal to different audiences with different styles and content. The key to a successful brand-influencer collaboration is to find influencers that match the brand's language, identity, and target audience.
By using professional influencer discovery services, you can create a list of the most appropriate influencers for your brand.
Increase your brand awareness
With influencer discovery, identify the social media celebrities who will most help increase your brand awareness. Choose the ones that are suitable for your budget and targeted audience and execute an effective brand awareness strategy.
Reach your audience directly
If you have a specific target audience you want to reach with your product or service, you should consider that audience when determining your influencer collaboration. By conducting influencer discovery, you can choose from a pool of influencers created by experts by analyzing social media data.
Create unique campaigns
2gether Social allows you to create a unique, resonant, and different social media campaign for your brand. In the database created as a result of influencer discovery, you can choose between influencers with different content styles and you can identify influencers who produce original content and establish unique collaborations with them.