What is Consultancy?
Consultancy can be defined as a service in which a firm provides advice based on data, research, and experience to a requesting person, organization, or brand in line with various strategies and objectives.
Consultancy firms can have expertise in many different areas. For example, financial consultants create financial strategies for companies and individuals based on their expectations and capital. Brand consultants, on the other hand, guide brands in their image efforts, social media campaigns, and other marketing initiatives.
Brands that receive consultancy services benefit from the advantage of working with marketing professionals. They can utilize their marketing budgets more efficiently, strengthen their brands, and reach more people.
Why Do You Need Consultancy?
Today, the competition between brands is very dynamic. In particular, the spread of social media has increased the competition between companies to the highest level. Platforms, companies, and agencies that provide brand positioning consultancy help your brand stand out in this competition. With the help of brand consultancy,
- you will be able to position and strengthen your brand according to the requirements of each platform,
- you can create an accurate and consistent marketing and brand reinforcement strategy,
- you can gain an objective perspective on your brand,
- you won't miss new trends on different social media platforms and communication channels,
- you can manage potential crises more professionally, both legally and communicatively,
- you can make more efficient use of your budget.
What Does A Consultancy Service Include?
Consultancy services may involve different stages up to the sector of the organization or individual receiving consultancy. Consultancy services on topics such as brand strengthening, image management, and marketing generally consist of similar stages. The stages of the consultancy service can be listed as follows:
- SWOT: A SWOT analysis is conducted to identify the strengths and weaknesses of the company applying for consultancy, to determine its position in the market, and to understand the differences between it and its competitors.
- Target Audience Definition: Target audiences are identified in line with the brand's expectations and identity. The characteristics of these target audiences are then analyzed in detail to be used in marketing strategies.
- Corporate Identity Design: If necessary, the corporate identity is recreated in every detail from the logo to slogans.
- Brand-Strengthening Activities: Various studies are carried out to strengthen the brand's image and ensure that it gains a more permanent place in the market.
- Performance Analysis: The performance of the brand in the sector, social media, printed, and visual media is constantly monitored based on data and reported to the brand.
Get a Dynamic Consultancy Service with 2gether Social
Today, customer trends and market competition are changing very fast. 2gether Social offers a very dynamic consultancy service to brands with a team of both young and experienced experts.
With the data it collects using innovative digital tools, 2gether Social enables your brand to catch the trend early on. By utilizing 2gether Social's consultancy service, you can strengthen your brand and grow its place in the market and in the digital world.
What Does 2gether Social Offer Your Brand?
2gether Social supports your brand in many different areas with its expert teams and innovative digital solutions. From social media to brand-strengthening activities, 2gether Social helps you get ahead of your competitors in all these areas and strengthens your position in the market.
With the consultancy support of 2gether Social, you can perform effective image management, analyze your brand with concrete data, increase your brand's credibility, and use your budget efficiently.
Effective image management
The first step to becoming stronger in the market is to increase the credibility and prestige of your brand through effective image management. 2gether Social offers the most effective ways to strengthen your brand with its expert staff and innovative solutions. With 2gether Social, you can build a modern, impressive and targeted brand image.
Analysis with concrete data
A strong brand must constantly analyze its position in the market and its relationship with its target audience. 2gether Social enables you to analyze your brand and competitors with the most accurate and up-to-date data. Thanks to 2gether Social's consultancy service, you will get to know your brand's strengths and weaknesses much better and open the door to creative solutions.
Increase brand credibility
2gether Social contributes to increasing your brand credibility with its consultancy service. With the proper strategy, it ensures that potential buyers who make up your target audience have more trust and loyalty to your brand.
Use your budget efficiently
Your budget may be more or less. But what is more important is that you can use the budget you have in the most efficient way. 2gether Social acts based on data and thus enables you to use your budget more effectively.